Embedded Commerce Webinar - The Economics & Value Creation

We focus on how value is structured and distributed between platforms, sponsor banks, and fintech partners as embedded commerce expands beyond payments into credit, lending, and other financial products.

This is the economic layer of embedded commerce — how the money flows and who captures it.

DISCUSSION TOPICS

• Monetization of embedded financial products beyond payments
• Revenue allocation across ecosystem participants
• ROI and unit economics in embedded commerce programs
• Brand and channel risk in embedded distribution models