ETA Embedded Commerce Webinar Series

Embedded Commerce Webinar Series is a three-part executive forum on embedded financial products and how they are reshaping payments ecosystems and infrastructure, while regulatory expectations and accountability continue to evolve across the ecosystem.

  • This opening session sets the foundation for the series by examining how embedded financial products are being monetized across platform ecosystems.

    We focus on how value is structured and distributed between platforms, sponsor banks, and fintech partners as embedded commerce expands beyond payments into credit, lending, and other financial products.

    This is the economic layer of embedded commerce — how the money flows and who captures it.

    DISCUSSION TOPICS

    • Monetization of embedded financial products beyond payments
    • Revenue allocation across ecosystem participants
    • ROI and unit economics in embedded commerce programs
    • Brand and channel risk in embedded distribution models


  • This session focuses on the operational and technology decisions required to scale embedded finance from concept to production at scale.

    Hear how leading organizations are designing the infrastructure behind embedded finance — from BaaS architecture and orchestration layers to data-driven underwriting and AI-enabled onboarding, fraud detection, and risk management in complex partner ecosystems.

    DISCUSSION TOPICS

    • Architecture decisions behind scalable Banking-as-a-Service models
    • Orchestration layers vs. direct bank integrations in live production environments
    • Data-driven underwriting and dynamic credit decisioning in practice
    • The role of AI in onboarding (KYB/KYC), fraud prevention, and risk monitoring at scale
    • Designing resilient, API-driven ecosystems across multiple financial and non-financial partners


  • This session addresses the regulatory scrutiny and risk dynamics reshaping how embedded finance is structured, operated, and governed.

    Learn how accountability is being defined across platforms, fintechs, and sponsor banks — and how leading organizations are adapting to increasing compliance pressure, evolving regulatory expectations, and cross-border operating complexity.

    Hear forward-looking perspectives on how embedded finance models are expected to evolve over the next 3–5 years as regulatory and market structures continue to shift.

    DISCUSSION TOPICS

    • Increasing regulatory scrutiny on Banking-as-a-Service models and sponsor banks
    • How compliance, AML/KYC, and fraud responsibility is being allocated across ecosystems
    • Cross-border regulatory and licensing challenges in embedded finance
    • Structural shifts in platform–bank relationships and operating models
    • Where embedded finance is headed over the next 3–5 years